CHLORINE REMOVES MOISTURE FROM YOUR HAIR
Felt your hair after swimming in a pool? That chlorine strips out the natural oils in your hair and scalp. The same thing is happening in your shower. It causes your hair to crack and split.
All of this leads to brittle hair, dryness, dullness, frizziness, split ends, and damaged roots, even contributing to hair loss.
Ultimately preventing you from your best and smoothest hair.